Principal UX Content Strategist & Senior Technical Writer_
Hari MahendraContent design, 13+ years
I Design The Words, Structure, And Systems Behind Complex Software
Content designer and UX content strategist with 13+ years across enterprise SaaS, creative tools, ad-tech, and health-tech. I make product content clear for people and ready for AI to use.
Selected measured outcomes from shipped work
563
articles audited for AI readiness
93
stale articles removed
34
scrum teams mapped
+21%
Premiere Pro trial sign-ups
328 deterministic rules in code. Judgment stays with people. 83% bulk review efficiency.
Portfolio v2.0 · Built in Delhi-NCR. Some visuals redacted to protect customer data.
Words Are Product Infrastructure
Not copy decks
Most content work starts at the string. Mine starts at the structure — who needs what, where, and what the product actually knows — then writes the string last.
Words as a system
Content design systems, IA and review engines that let 34 teams and several AI agents make the same call on the same sentence.
Decisions, not strings
Every case shows the call I made and why.
Humans in the loop
AI drafts and checks. People decide.
Measured
Deflection, search, adoption, sign-ups.
563 Articles.
177+ Features.
*One help center, 34 scrum teams, 12 functional areas, 6 intent-based hubs. (See how)
Case Files (13)
Pick a file. Each one shows the problem, the calls I made, the proof, and where human judgment beat the shortcut.
Information architecture
In-app help, shipped after 12 years in the backlog
Users had to leave the product, log in again and search a separate site. I led a native help panel from PRD to production.
0→43%
Ticket deflection, first month
63→76%
Answer found, no escalation
41→57%
Release adoption
The in-app help surface did not exist before launch.
What I decided
- 01Wrote the PRD: launcher, search, assistant, ticketing, article rendering and phased rollout.
- 02Designed screen-to-content matching so help appears for the exact screen a user is on.
- 03Scoped the assistant narrow: answer when confident, hand off to a pre-filled ticket when not.
- 04Moved page-to-content mapping to the writing team, so a new mapping never needs a code change.
Role
PRD author, prototype designer, end-to-end lead
Partners
Product leadership, design, engineering, CX leadership
Backend
DevRev PLuG SDK
Status
Shipped in 4 phases
> where_human_judgment_mattered
The shortcut was a vendor widget bolted on top. I set two constraints: it must feel like Simpplr, and the assistant must know its limits. Both cost more to build — and both are why it gets used.
How the work actually runs
Rules In Code. Judgment With People.
Accordis runs 328 deterministic rules on every string — no model decides whether a check happens. The Vernacular Skill handles tone and clarity. Content designers sign off. Try a sample string.
$ accordis check --surface "Delete dialog · button"
✓ checked · shape valid · logged ▌
Sample strings illustrating real Accordis and Magnus voice rules.
- 1. Know“8 workflows failed in the last 24 hours.”
- 2. Offer“I can pause the 8 workflows.”
- 3. Authorize“Pausing these will stop their scheduled runs. Continue?”
- 4. Report“8 workflows paused.”
01
Pick the tool for the task
Prototyping, UI text, research synthesis or review. Keep what makes work better, drop the rest.
02
Give models real context
Skills, glossaries, design system rules and journey context. The screen, the step, the terms.
03
Review before anything ships
Diff tests, flagged review, hands-on testing against the real product.
04
Design the feature, not the docs
Join product and design early, so content shapes how AI features behave.
About
Hari Mahendra
I started in newsrooms and health-tech, writing for millions of readers, and moved into product content as the work shifted from articles to interfaces. At Info Edge I led 14 writers and editors for Naukri.com. At Adobe I worked on help at portfolio scale. At Simpplr I lead content design, information architecture, AI agent voice, help, and the systems behind them as a senior individual contributor.
Master's in mass communication, AJKMCRC, Jamia Millia Islamia University.
Simpplr — Principal UX Content Strategist & Senior Technical Writer
2025 — now
Adobe — Senior Content Strategist, HelpNext
2022 — 2025
Info Edge (Naukri.com) — Assistant Manager, Content Strategy
2019 — 2022
Lybrate, NewsPiQ, Saur Energy, Zee Media — Content and UX writing
2012 — 2019
Multiplying the team
- Leads a working group of 3 writers.
- Trains 12 product designers in biweekly sessions on copy fundamentals and Vernacular.
- Partners with 4 UX engineers on content implementation and internal AI tools.
- Mentors 2 UX researchers on interview feedback sessions and friction-discovery forms.
- Designed the hiring assessment for technical writers.
- Led a team of 14 writers and editors at Naukri.com.
Contact
Let's Make Your Product Say The Right Thing
Content design leadership · Delhi-NCR, India